Introducing CONVERSIONIZE...
If You're Fixated On Lead Generation Rather Than Your Entire Sales Process, You're Throwing Bundles Of Money Down The Toilet
Install a fully optimized 'SALES PROCESS' from visitor to sale and you'll maximize every ounce of sweat and every single penny or cent you spend on marketing and advertising...
"Even as someone with years of sales experience, I’ve taken away so much valuable insight that has already led to significant, measurable improvements in my results."
Brian Alcock, Core Business Mentoring
WHY CONVERSIONIZE WILL TRANSFORM YOUR SALES
A Quick 3-Minute Summary...
CONVERSIONIZE is simply a unique game-changing blueprint to significantly increase your sales. It's effective because unlike virtually every business on the planet, it focuses on the entire journey from visitor to sale. It includes over 50 proven, but little-known 'CONVERSIONIZE Tactics' that when installed work in harmony to optimize your conversions right through the sales process. Here's a quick overview...
What is CONVERSIONIZE? It’s a proven and game-changing sales optimization system for converting interest, traffic and leads into actual paying customers. It’s different from anything else because it's an end-to-end sales process that includes state-of-the-art and highly effective tactics that are rarely applied in any business. Once implemented, it rapidly transforms the sales performance of any business, with zero extra cost in marketing and advertising.
Where Is The Opportunity For Improvement? Most businesses focus on just two key areas of sales: lead generation and the actual sales meeting. Both can be significantly improved with CONVERSIONIZE as well as filling in all the gaps between a visitor arriving on your website or landing page right through to the sale and onboarding them. Very few businesses have a complete sales process (including over 50 proven 'CONVERSIONIZE Tactics') installed and that's the opportunity that CONVERSIONIZE taps into and why improved results are assured...
What types of businesses benefit most from CONVERSIONIZE? If you require at least one virtual or in-person meeting to close the sale, CONVERSIONIZE is perfect for you. It doesn't matter what the size or age of your business, or whether you sell B2B or B2C or if you sell products or services, or if you have one sales person or hundreds... CONVERSIONIZE will revolutionise your results.
How is CONVERSIONIZE delivered? There are 3 primary implementation services created to suit your requirements, budget and speed of implementation: ACCESS - (do-it-yourself), GUIDE (done-wth-you) and IMPLEMENT (done-for-you).
What results can I expect? Of course every business is different. Much depends on what you currently have in place in terms of your sales process and how good each element is. Once we meet with you, and we understand more about your business, we'll be able to give you a range... but based on results achieved for our clients, once fully implemented you should expect to see an uplift in sales of between 25% and 1,200% (or more). One thing's for sure, you'll get a significant ROI and if we don't think that's possible we won't work with you. Why? Because most of our fees are based on the improvement of results CONVERSIONIZE achieves for you.
What Are The Costs? There are many factors to consider but we can assure you, irrespective of your size and budget, we have a CONVERSIONIZE service and payment schedule to fit your budget. Plus, we make it more affordable and a no-brainer for you, because a large portion of our fees are based on the success we bring to you.
Is CONVERSIONIZE Guaranteed? Yes it is! We do however choose who we work with carefully and the clients we work with get a full money-back GUARANTEE based on results. We'll explain more when we meet.
What's The Next Step? To make sure this is the right fit for the both of us, simply arrange a 20-minute 'CONVERSIONIZE Suitability Meeting'. During the meeting we’ll also explain how CONVERSIONIZE can be tailored and implemented into your business within the next 2 months. Simply choose a date and time in the calendar below…
If you need more information before booking your meeting, please read on to discover more about CONVERSIONIZE...
'CONVERSIONIZE' - The Proven Science Of Converting Traffic And Leads Into Customers
For over 2 decades we've been at the forefront of selling products and services online and offline.
During that time, we've helped hundreds of business owners, MONETISE the traffic, walk-ins, in-bound calls and leads they get. It's the BIGGEST leverage point in almost every business... CONVERTING traffic into leads and leads into sales and because of that, it's an area we've specialised in.
This is a process and science we've called 'CONVERSIONIZE' - how you systematically transform your lead generation and sales system into a conversion MACHINE.
It's unique in the market and is successful because it focuses on the ENTIRE PROCESS from visitor to sale! CONVERSIONIZE is suitable for any business owner that requires at least one virtual or in-person meeting to make the sale... especially those looking to acquire more sales for zero extra spend on marketing and advertising (who doesn't want that?).
CONVERSIONIZE includes 50+ 'Tactics' and many more 'Optimizers' (marginal gains).
You can watch an overview video of CONVERSIONIZE here (this video is part of our ACCESS service (do-it-yourself)...
Fully Guaranteed | No Extra Marketing | Flexible To Fit Any Budget
How To FIX And OPTIMIZE Your Sales Process
What Clients Are Saying About CONVERSIONIZE
Business Owners love CONVERSIONIZE. Here's what a few of them have said...
David Carter
Website Success
Industry: Digital Marketing
Sim Goldblum
maxpotenti
Industry: Sustainable Business Growth
David Carter
Website Success
Industry: Digital Marketing
Sim Goldblum
maxpotenti
Industry: Sustainable Business Growth
Kim Coe
Wellspring Ventures
Industry: Wealth & Personal Dev.
Kim Coe
Wellspring Ventures
Industry: Wealth & Personal Dev.
My partners and I have been looking for a true Sales System that would allow us to outthink, outsell, and outserve our competition. We have found it in CONVERSIONIZE.
The detail and comprehensive nature of Conversionize place it head and shoulders above everything we considered in our Sales journey. The framework nature corresponds perfectly with our Client approach and will allow us to implement each lesson across our entire organization.
Best of all, Conversionize displays the depth of thinking that every business needs to give themselves an advantage in the marketplace. Finally, there exists a complete system as unique as you and your services.
Looking forward to implementing the lessons contained in multiple processes throughout our company.
Nick Camorote
Sage Success Solutions
Industry: Business Advisory
I wanted to express on how impressed I was having completed the Conversionize training last week.
The structure and format of each module was simple to understand and the step-by-step processes that Steve went through were all clear, concise and focused.
There were many golden Nuggets that I picked up during the training, but for me in particular it was how to create “Moments of Truth” throughout the conversion system and although some might appear simple and obvious, Steve demonstrated how these are often overlooked - even by established brands.
The training was enjoyable, but also extremely thought provoking and there were many additional tips and tricks included that I plan to now take forward and implement. In conclusion, I would thoroughly recommend getting involved if you wish to grow your business in the most efficient manner.
David Carter
Pareto Resources
Industry: Mortgages
In thirty years in business I have not seen anything so well-researched, so complete and so easy to apply.
Steve has taken the same precise analysis and optimisation approach that allowed him to be a world-class athlete, and applied it to business development.
The clear approach to optimising every aspect of lead generation, and conversion to sale, is easy to understand and follow.
From my previous experience of his work I had high expectations of the Conversionize training and was expecting something that was rigorous and that really delivered a step change in growth, but the team have exceeded my expectations and I have been left feeling excited and re-energised.
I simply can't wait to get started with it. Thank you so much to you and all the team Steve.
Jonathan Hooker
Norscat Limited
Industry: Change Management
Keith Wilson
Magic Corp Ltd
Industry: Home Improvement
Keith Wilson
Magic Corp Ltd
Industry: Home Improvement
John Castleford
Life Minded Therapy
Industry: Psychotherapy
John Castleford
Life Minded Therapy
Industry: Psychotherapy
I just completed the Conversionize course and WOW! The course is delivered in less than 4 hours of on-demand video in consumable chunks. The process teaches you to convert every interest to a lifelong customer with useful tips on automation and even outsourcing making the program accessible for all business sizes.
Business owners and sales team can deploy resources with surgical precision to the best effect. You literally have nothing to lose and much to gain. Just do it. You won’t regret it.
Christine Chessell
ITK Gems
Industry: Luxury Goods
I was skeptical about the idea of a system that was going to work. But when you follow the steps of the programme, you understand that no matter what field or area you are in, there is a core foundation that when you implement in the correct order and see the results, it really works.
Having no background in sales, this made it easy to setup, put it in steps and build a great system that just works, really wish had found this much earlier.
Steven Hurrell
Mind and Behaviour Ltd
Industry: Health and Care
The Conversion Academy is set up in a user friendly way and is very easy to navigate.
The detail is comprehensive too where key principles in converting potential clients are readily available and explained.
From considerations in setting up your website and landing pages, to how to communicate in meetings and much more.
The content is hugely valuable.
David Charlton
Inspiring Sporting Excellence
Industry: Performance Consultancy
CONVERSIONIZE is changing and transforming the way hundreds of industry sectors acquire clients (we work with marketing agencies and this is a dashboard screenshot from the results over 8 months of one (of many) law firm clients, after applying CONVERSIONIZE)!
CONVERSIONIZE ensures you sell more of your products and services. CONVERSIONIZE will enable you to fill your calendars with highly qualified prospects and help to convert a higher percentage of them!
This has to be the most straightforward 'video instruction manual' in the market today.
I've just finished my 'overview' of the complete system. A thorough step-by-step guide on how to attract prospects to your business, and then convert them into paying customers, and keep them for the long-term.
The powerful & insightful methods and systems are simple to implement and I can foresee significant increases in profit as I deploy the step-by-step actions.
The ongoing support and webinars are the icing on the cake. Absolutely brilliant, strongly recommended. Thank you Steve & team.
Jim Martin
Capture My Market
Industry: Sales & Marketing
I recently completed the Conversion Academy online training package, and overall, it was a valuable experience.
The course content was well-structured and covered a wide range of topics essential for anyone looking to improve their conversion optimisation skills.
I appreciated the practical examples and actionable insights, which made it easy to apply the concepts to real-world scenarios.
Overall, Conversion Academy is a great resource for anyone looking to enhance their understanding of conversion optimisation.
Greg Scott
Greg Scott Executive Coaching
Industry: Executive Coaching
Industry: Executive Coaching
I must say, CONVERSIONIZE has been an enlightening experience. The standout feature for me was the simplicity with which the course breaks down complex concepts into logical, sequential, bite-sized modules.
I found the Principles explained in the course to be particularly beneficial. Some of them may seem 'obvious' at first glance, but the context and the power derived from the sequential learning system provided are significant.
The course has equipped me with new tools and a knowledge that I'm confident will improve our approach to market engagement and customer conversion. I highly recommend this course.
Stuart Colligon
Altitude Leadership Development
Industry: Leadership
The CONVERSIONIZE course was very thorough and what I liked was the psychology behind the steps and timing of steps to follow.
I’ve taken copious notes and will be implementing them as I go and can’t wait to see how this impacts my sales conversions.
Thanks Steve and the team for the course.
Dee Twentyman
Resonance Holistics
Industry: Health & Wellness
Having gone through CONVERSIONIZE in detail, I'm blown away by how the system provides a highly detailed framework that pulls together all of the moving parts in relation to the buyer’s journey from qualified lead to the crucial onboarding phase.
CONVERSIONIZE distils the sales conversion process in a way that makes so much sense and is easy to implement!
Andrew Gibb
Words Count
Industry: Copywriting
The CONVERSIONIZE training from the Conversion Academy gives a great overview and framework for the customer acquisition process.
I particularly like the practical approach with clear prioritisation of what will make the greatest difference, which Steve brings to life with some great real life case studies.
Richard Smith
Set Forth Ltd
Industry: Coaching
Previously have implemented Steve's ‘Formula’ and ‘Sell More Stuff Challenge’ about 3 years ago and it helped to double our turnover and someone is now in the process of buying our business.
I am now heading into a new venture and cannot wait to use the new Conversionize systems to help increase our sales and prospects.
The program is easy to use and apply and includes so many learnings that I wasn't even aware of.
It's fully updated and informative and easy to follow.
Trevor Kenny
Joint Pain Supports Ltd
Industry: Non Invasive Medical
I must commend Steve Hackney on another excellent training course with the Conversion Academy’s "Conversionize" system.
It has a number of gold nuggets that can be used profitably and should have an instant impact if implemented correctly.
The course is structured in an easy to follow manner and the modules are short but highly practical, come with step-by-step templates and also get across the main teaching points with examples.
In conclusion, the course, if watched and implemented correctly, should have a positive impact on your business sales.
Errol Bent
AI Agency Goldmine Limited
Industry: Consulting
Joining the Conversion Academy has been a game-changer for my business. The strategies Steve and Peter teach are not only timeless but also laser-focused on what's working in the market right now. The emphasis on understanding human psychology and refining the sales process, rather than relying on outdated sales techniques, makes this program incredibly unique.
Even as someone with years of sales experience, I’ve taken away so much valuable insight that has already led to significant, measurable improvements in my results. The wealth of knowledge in this program, combined with the supportive community, ensures that anyone who applies these principles will see amazing outcomes!
Brian Alcock
Core Business Mentoring
Industry: Consulting and Marketing
Fully Guaranteed | No Extra Marketing | Flexible To Fit Any Budget
Why CONVERSIONIZE Will Have An Immediate And Sustainable Impact On Your Business
The entire system is underpinned by the 9 timeless 'CONVERSIONIZE Principles'. Here's an introduction to them...
CONVERSIONIZE - PRINCIPLE #1:
Build Multiple Interactions
Research and real world results have proven that the more interactions a business has with its prospects significantly improves its chances of getting a sale.
Better still, the likelihood of your competitors having multiple interactions built in to their sales process is small, which makes it even easier for you to get the sale!
When you combine this Principle with Principle #2 (Moments Of Truth) it will set you apart from all your competition and prospects will find you very difficult to resist.
CONVERSIONIZE - PRINCIPLE #2:
Moments Of Truth
Every interaction a prospect has with any business influences them either positively or negatively. If the interaction is good (increasing desire) then the prospect will move closer to the sale. A poor interaction (decreasing desire) will move the prospect further away.
It's your obligation (even duty) to ensure EVERY one of these interactions is a positive one. Applying Moments Of Truth and the tactics to influence and increase desire will have a profound impact on sales and across your entire business.
And once you do that, your sales will skyrocket.
CONVERSIONIZE - PRINCIPLE #3:
Social Proof
It's simple... the more proof a business demonstrates to prospects, the more leads and sales it will generate.
Creating an abundance of proof in the form of a 'Proof Wall' that includes Case Studies, Testimonials, Reviews, Proof Of Expertise and Publishing, all combine to provide undeniable proof that a business can deliver on its promises.
...and when you do that, your conversions will go through the roof.
CONVERSIONIZE - PRINCIPLE #4:
Guarantee
No business has a 100% conversion rate of leads to sales. One of the reasons for that is because prospects have concerns, fears and worries about purchasing.
...and when we don't sufficiently address these 'sales barriers' we lose the potential sale.
When you put a guarantee in place (one that you control 100% - so zero risk to you) it reduces and often wipes-out these barriers leading to more sales.
CONVERSIONIZE - PRINCIPLE #5:
Call To Action
People are 'silently begging to be led'. A Call To Action is crucial in every phase of your CONVERSIONIZE System to guide prospects to the next stage... and the next stage... and so on.
If you tell people what you want them to do they are far more likely to do it especially when it comes to buying from you!
CONVERSIONIZE - PRINCIPLE #6:
Sales Scripts
Once a lead is generated the sales process kicks in. These interactions are then of course of paramount importance.
Every human interaction with the prospect should be scripted and all your team must be trained and monitored on 'delivering' each script perfectly.
Where possible, we advise you to record all conversations you and your team have with prospects to ensure the scripts are being followed to the letter and for training purposes.
CONVERSIONIZE - PRINCIPLE #7:
Speed
Never has 'SPEED' been so important. People (your prospects) are becoming increasingly impatient. All things being equal, the business that moves fastest wins.
There are numerous areas where speed plays an important role, but here are the 3 key areas that you must focus on...
Speed To Lead
Speed To Meeting
Speed To Sale
CONVERSIONIZE - PRINCIPLE #8:
Automate
Once your CONVERSIONIZE System is installed, you should systemize and then automate as many of the steps as possible. Current technology has enabled us to cost-effectively automate big chunks of the sales process and you should take advantage of that (as part of the CONVERSIONIZE services, we'll give you your own 'Business Management System' (worth thousands), which includes all the tech stack you need to ensure CONVERSIONIZE runs perfectly!).
Systemizing and automating reduces human error and also enables every facet of CONVERSIONIZE to speed up, which helps to deliver Principle #7.
CONVERSIONIZE - PRINCIPLE #9:
Measure Results
Every business that is CONVERSIONIZED correctly, has a multitude of tactics, strategies, and steps. To optimize sales, you should measure results across them all.
Even tiny improvements ('Marginal Gains') across each of the CONVERSIONIZE Tactics, CONVERSIONIZE Optimizers (marginal gains) and steps will yield huge performance gains for you, but what you don't measure can't be improved.
Fully Guaranteed | No Extra Marketing | Flexible To Fit Any Budget
The 4 Stages Of CONVERSIONIZE
The Principles underpin the 4 stages of CONVERSIONIZE. Here 's a brief introduction to them...
STAGE #1:
Landing Page Conversion
We've been at the forefront of landing page conversion techniques since 1999. During this time we've created literally tens of thousands of landing pages and websites and tested every imaginable element.
But only 6 'CONVERSIONIZE Levers' is all you need to focus on to optimize landing page conversions.
STAGE #2:
Lead Generated
This is the area where most business make huge mistakes... and most aren't even aware of them.
You may be surprised to learn that there are 3 different categories of leads, each determined by how they come into a business.
It's important each lead category is handled in a specific way to make sure a business doesn't lose any good quality leads and they maximize the number of leads that move on to the next stage of CONVERSIONIZE.
STAGE #3:
Conversion System
Once the lead is handled expertly, then the 'Conversion System' kicks in. In essence a Conversion System is a series of strategic steps, perfectly choreographed so the prospect moves through each step, to massively increase the probability of getting the sale.
Rarely do business owners, entrepreneurs and sales professionals have a step-by-step process that's been designed to increase the desire of the prospect at every point of contact. As desire increases, the prospect is getting closer to the sale and your Conversion System is designed to do exactly that.
STAGE #4:
New Customer Acquired
With your CONVERSIONIZE System in place, you'll be genuinely surprised how many more sales you generate without spending more time and effort or a penny or cent more on marketing or advertising.
But, your job is not quite done yet. You need to secure the client, customer or patient and 'Onboard' them in a world-class way to ensure they 'stick' and are set up to buy from you for many months and years ahead.
Fully Guaranteed | No Extra Marketing | Flexible To Fit Any Budget
